ANAABU EID: KEMBALI

April 2022

If you have the ability to turn back time, how would you do things all over again? Wouldn’t you make everything so much better than it was?

Kembali is ANAABU going back to their originals and questioning themselves, “how can we make this better?” Very thoughtfully and meticulously, ANAABU chose the pieces that define the label they are today. The best of the best. The looks that make them feel most home. The silhouettes that deserve to be reborn. Only this time with materials that are stronger and upgraded, detailings that are sturdier and longer-lasting. “If it isn’t broken, don’t fix it,” they say, and so classic patterns are here to stay. Plain, stripes, and checks – these are staples for wearers of all ages, from young hearts to old souls. Add-on a sprinkle of delicate floral on top of it, because when you have a second chance at life, it's such a waste not to do something a tiny bit extra, no?

Practicality and simplicity continue to be the mind of ANAABU, hence it’s only natural for earthy tones to remain in the palette (e.g. black, brown, sand, grey, blue) while subtle colours such as light pink and light yellow create radiance in the whole assemblage. As it takes two to tango, there is something for every him and every her in Kembali. This time around, no one is left behind. Literally. With this, introducing ANAABUkids – where the little ones complete the family puzzle. There is no time better than now and ANAABU truly seize the opportunity to pursue the dream they’ve always had. ANAABUkids is a labour of love; a long wait that is finally a reality.

Kembali is not about living in the past. Kembali is about reflecting and recognizing that life is a circle of trials and errors, lost and found, disconnect and reconnect, because every new day is a chance to remake ourselves better than we were