FITJAR SUPERFOOD: TAGLINE, VALUES, & ABOUT
November 2020
TAGLINE
“Keep it healthy, keep it real.”
BRAND VALUES
FitJar Superfood is a food brand that hearts on homemade, healthy on-the-go eats packed neatly in jars. Fresh overnight oats, crunchy salads, and mouth-watering chia puddings, crafted in our kitchen and delivered to your doorstep. The essence of our brand centers around two things that make a person truly lives: Self-love and self-care. This is why we create our products fuss-free; with simplicity and practicality in mind. Our wholesome foods are made of natural ingredients and packed in such way that fits into today’s hectic lifestyle. Eating healthy should be an achievable daily routine; not a one-time experiment or an instant weight-loss regime. Most importantly, FitJar Superfood’s creations are always rich in nutrition and they burst in colorful flavors. We don’t believe that healthy food should be dull or tasteless. We prefer to keep it real.
ABOUT THE FOUNDER
One only rises after she has fallen. One only evolves after being broken. FitJar Superfood is not a startup. It’s a restart. Literally. In 2017, its founder Jay Farhana made a promise to herself in the midst of single parenthood: No more neglecting her mental and physical health - ever again. Determined to rewrite her story, Jay began to practice an active lifestyle and make better meal choices every day. She began working out, eating healthy, and building friendships within fitness communities. As she embarked on her journey, she discovered that searching for on-the-go healthy food can be quite a challenge. She decided to create her own post-workout snacks, braving through many stages of research and development before finally establishing her first product: Overnight oats. As good things are best shared, Jay’s overnight oats quickly became a hit among members of fitness communities. She grew to love this venture so much that she turned it into a business, leaving behind her taxing job in the advertising industry. While enjoying this new adventure, Jay found companionship in her today-husband slash Head Chef; a man who is passionate about crafting great taste and bringing more nutritious flavors to FitJar Superfood. Since then, the company has joined forces with various brands and events that empower health awareness. Indeed, it is true what people say: When you take care of yourself, things will fall into place.