
LOKEIN: TAGLINE & BRAND STORY
November 2018
TAGLINE
“Malaysia’s Prime Online Marketplace”
BRAND STORY: WHAT IS LOKEIN?
Malaysians need no introduction to the legendary Pasar Lokein (Lokein Market) which is strategically located at Memory Lane in the old school town of Ipoh, Perak. It is the most famous pasar karat (flea market) in the country and often dubbed the best of its kind among antique collectors, traders, and dealers. Named after Lam Look King Bazaar where it all began in the 1980s, today Pasar Lokein has stretched over 2 km, with vendors selling not only used goods, vintage items, memorabilias, records, antiques and collectibles, but anything of everything under the sun, really! No wonder it became a nation’s favourite and an attraction to bargain hunters from all over the world.
Continuing this great legacy in the 21st century, comes LOKEIN – Malaysia’s prime online flea marketplace. Shoppers no longer need to travel all the way to Ipoh, or wait till Sunday, or wake up during wee hours of the morning. They are free to access LOKEIN.COM at anytime and from anywhere! Living up to such huge reputation means that LOKEIN shall be more than just a flea market, and indeed it is. LOKEIN is a platform specially designed for a friendly community of vintage lovers and antique enthusiasts. Above all, it is a highly-secured, easy-to-manage, interactive online marketplace that will surely accommodate both older and younger generation of buyers and sellers.
Why is it different, you ask? It’s not just any online marketplace. It’s LOKEIN.